Now… let’s get to the questions!
Carole, walk us through how BBN&N all got started. How did you decide to leave your job as a nurse, and start a company?
In addition to being a nurse, I also taught childbirth and parenting classes. So many parents asked me to come home with them. Even in the hospital parents always joked about taking home their postpartum nurse. Having a previous business degree ( in addition to a nursing degree ) it was easy for me to see the demand for quality in-home newborn care. I decided to put together a business plan and within a few months, I was sending postpartum support/qualified caregivers into the homes of new parents.
As a mom of three yourself, how valuable do you think BBN&N’s training program is? Did caring for your own children, and experiencing babysitters with them play a role in your decision to start the program?
When it came to childcare I only wanted the best for my children. I quickly realized that many caregivers have no formal training and very limited knowledge about the AAP guidelines. I did not want a caregiver to share her experience. I wanted her to be on board with what my pediatrician was teaching me.
What has been the most rewarding part of owning a business, and helping families transition into their new normal. Any stories in particular really stick with you?
Hearing from and running into former clients. Some clients returning for babies number 3 and 4. It’s also great to see these babies as young children ..8 and 9 years old.
And lastly, what do you think is the most important advice to offer a soon-to-be mom?
Trust your instincts. A baby only needs love and food to survive! Keep it simple and enjoy the journey. It’s not always easy. Things change and kids grow up. The good news for me is that I am still a big part of my children’s lives- even though two of them are adults 23 and 26!
Looking to learn more from Carole? Newborn 101 includes more valuable information about caring for newborns including multiples and preterm babies.